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Global FMCG leadership receive customised 1 to 1 coaching from Ankur Shiv Bhandari, Asbicon’s MD

Senior leadership of a leading Global FMCG brand got a One-to-One customised 2-day coaching session with Asbicon’s MD Ankur Shiv Bhandari. The session was structured on Asbicon’s proprietary “GAIN and WIN” methodology and also facilitated addressing of respective real market challenges faced by the delegates. We are delighted that the commercial leaders feel more energized, equipped and refreshed after the sessions and we are humbled by the great feedback received. Quite happy with once again delivering a capability development program with very high satisfaction score of 99%

 

(Asbicon Learning supports organisations in achieving Retail and Distribution effectiveness through Capability building using it’s proprietary and trademark methodology “GAIN and WIN”. Customised programs as per individual requirements are also developed and delivered)

The Shopper in Shorts Ep 6 – Shopper Focused Promotional Mechanics

In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Assisted Advisory, Research, Dezign Services,  Analytics, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

The Shopper in Shorts Ep 04 – Planned Shopper vs Instant Shopper

In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

The Shopper in Shorts Ep 02 – Importance of understanding “The Shopper” for Sales teams

In this episode of “The Shopper in Shorts” series, Ankur talks about the importance of understanding “The Shopper” concept for Sales teams.

 

(Asbicon is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbicon enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

The Shopper in Shorts- An Introduction

An effort to demystify the concept of “The Shopper” & “Shopper Marketing” by our Founder & CEO Ankur Shiv Bhandari.