Training Workshops – Physical Delivery Programs

Each learning capsule of the program can be delivered as a Classroom Workshop for a minimum of 12 delegates. This can be delivered as-is or can also be customized as per specific requirements.

Get New Customers

G – Get New Customers Overview

This particular training program focuses on the different elements covered under the “G – Get New Customers” program.

Who is the “G – Get New Customers” Program Designed For?

This program of 5 learning capsules is designed for First/Entry Level Sales Function Resources who are new to either your company or new to a sales role in an consumer goods and services environment. The learning capsules contained in the “G” program will improve the capabilities of sales function resources in order for them to foster better business relationships with their customers.

Background

“G – Get New Customers” is the first set of the 4 programs in Asbicon Learning’s GAIN & Win Training curriculum. Through each of the learning capsules contained within this program, the sales function resources will improve their skills required to deal with their panel of customers on a day to day basis. Each learning capsule within the “G” program is a stand-alone training course which means that delegates can choose to follow the full program or pick the relevant learning capsule.

Learning Capsules in the “G” Program

There are 5 learning capsules contained in this program. An overview of each learning capsule can be found by checking the link for each. Learning capsules included as part of “G – Get New Customers”:
  • Channel and Customer Landscape Mapping
  • Understanding the Customer
  • Structured Selling Framework
  • Basic Negotiation
  • Basic Distributor Management

Delivery of Program

This learning capsule will be delivered through a Classroom Training/Workshop model for a minimum of 12 delegates per session. Asbicon experts will deliver this with a lot of real-life case study situations to build a much better understanding.

A – Augment Customer Spend Overview

This particular training program focuses on the different elements covered under the “A – Augment Customer Spend” program.

Who is the Program Designed For?

This program of 5 learning capsules is designed for Experienced Sales Function Resources or New Key Account Managers or New Category Managers who are interacting with customers at more than just a transactional level. In the package of learning capsules contained in our “A” program, the focus will be on improving the capabilities of more experienced sales function resources and key account managers who have more responsibility in fostering and building strong business relationships. The sales executives are likely to have the responsibility for strategic business planning with both multiple and key accounts.

Background

“A – Augment Customer Spend” is the second set of the 4 programs in Asbicon Learning’s GAIN & Win Training curriculum. Through each of the learning capsules, sales function resources will improve their skills in order to deal with more complex customers, marketing to the shopper, financial awareness and selling internally as well as externally. Each learning capsule within the “A” program is a stand-alone training course which means that delegates can choose to follow the full program or to pick the relevant learning capsules.

Learning Capsules in the “A” Program

There are 5 learning capsules contained in this program. An overview of each learning capsule can be found by checking the links for each. Learning capsules included as part of “A – Augment Customer Spend”:
  • Multi-Functional Relationship Development
  • Understanding the Role of PoP Drivers
  • Executing PoP Drivers with Success
  • Basic Key Account Management/Planning
  • Advanced Distributor Management

Delivery of Program

This learning capsule will be delivered through a Classroom Training/Workshop model for a minimum of 12 delegates per session. Asbicon experts will deliver this with a lot of real-life case study situations to build a much better understanding.

Augment Customer Spend

Increase Frequency of Purchase

I – Increase Frequency of Purchase Overview

This particular training program focuses on the different elements covered under the “I – Increase Frequency of Purchase” program.

Who is the Program Designed For?

This program is designed for Senior Account Managers and Sales Managers who are focused on building successful joint relationships with strategic customers. The program of learning capsules will also provide benefit to senior multi-functional contacts such as Finance Managers and Marketing Managers who interact with key strategic customers. In the package of learning capsules contained in our “I” program, the focus will be on improving the capabilities of senior sales executives and their multi-functional counterparts to foster strong joint business plans with key strategic customers.

Background

“I – Increase Frequency of Purchase” is the third set of the 4 programs in Asbicon Learning’s GAIN & Win Training curriculum. Through each of the learning capsules senior sales executives and their multi-functional counterparts will improve their skills in order to develop strategic partnerships with key customers, improve the shopper experience and ultimately drive sales and profitability across key brands and categories in your customers. Each learning capsule within the “I” program is a stand-alone training course which means that delegates can choose to follow the full program or to pick the relevant learning capsules.

Learning Capsules in the “I” Program

There are 5 learning capsules contained in this program. An overview of each learning capsule can be found by checking the link for each. Learning capsules included as part of “I-Increase Frequency of Purchase”:
  • Basic Category Management
  • Shopper Marketing at Point of Purchase
  • Role of Promotions – Advanced
  • Advanced Key Account Management/Planning
  • Loyalty Management

Delivery of Program

This learning capsule will be delivered through a Classroom Training/Workshop model for a minimum of 12 delegates per session. Asbicon experts will deliver this with a lot of real-life case study situations to build a much better understanding.

N – Nurture and Grow Profits Overview

This particular training program focuses on the different elements covered under the “N – Nurture and Grow Profits” program.

Who is the Program Designed For?

This program of 5 learning capsules is designed for Commercial Directors, Sales Directors and their Multi-Functional Counterparts (e.g. Finance Director, Brand Director, Logistics Director) who work at a strategic level on building true partnerships with key strategic customers. In the package of learning capsules contained in our “N” program, the focus will be on improving the capabilities of senior management to foster strong joint business plans with key strategic customers and deliver increased growth and profitability for both partners.

Background

“N – Nurture and Grow Profits” is the final set of the 4 programs in Asbicon Learning’s GAIN & Win Training curriculum. Through each of the learning capsules senior sales management and their multi-functional counterparts will improve their skills in order to develop strategic partnerships with key customers, drive profitability for both parties and develop true “Trusted Advisor” status with key customers. Each learning capsule within the “N” program is a stand-alone training course which means that delegates can choose to follow the full program or to pick the relevant learning capsules.

Learning Capsules in the “N” Program

There are 5 learning capsules contained in this program. An overview of each learning capsule can be found by checking the link for each. learning capsules included as part of “N – Nurture and Grow Profits”:
  • Portfolio & Mix Management
  • Advanced Category Management
  • Trade Investment Management (including Trade Terms)
  • Detailed Value Chain Understanding & Analysis
  • Role of Right Analytics (Dashboard and Relevant KPI’s)

Delivery of Program

This learning capsule will be delivered through a Classroom Training/Workshop model for a minimum of 12 delegates per session. Asbicon experts will deliver this with a lot of real-life case study situations to build a much better understanding.

Nurture & Grow Profits